Most brands think
they get Gen Z.
Most of them are wrong.
We look at how your brand actually shows up in Gen Z spaces, and tell you the truth about it.
Not a vanity report. Not a 40-slide deck full of screenshots.
A clear, honest picture of where your brand stands with Gen Z right now, what's landing, what isn't, and what to do next.
Before your next campaign. Before your next bad activation. Before Gen Z makes the decision for you.
What we look at.
Six areas. One honest picture.
Social presence
How your brand shows up on TikTok, Instagram and YouTube, content quality, tone, engagement rate, relevance to Gen Z culture. Are you speaking their language or just posting into the void?
Content & tone
Does your content feel like it belongs in Gen Z feeds, or like a brand trying too hard? We look at format, frequency, visual language and whether your tone is landing or grating.
Campus & IRL presence
Are you present in the physical spaces where Gen Z actually spends time, universities, events, cities? And if you are, is it working or is it wallpaper?
Creator & ambassador ecosystem
Who is speaking for your brand in Gen Z spaces right now? We look at your existing creator and ambassador partnerships and tell you what's missing, what's misaligned, and what's working.
Competitor positioning
Where are your direct competitors in Gen Z culture? What are they doing that you're not? Where is the gap you could own. Before someone else does?
Recommendations
Every Reality Check ends with a prioritised action plan. Not a list of observations, concrete next steps, ranked by impact and feasibility. Something you can act on the day you receive it.
What's included.
Written audit report
A structured document covering all six audit areas, findings, evidence and recommendations. Clear enough to share internally, specific enough to act on immediately.
Delivered within 10 working days of briefing.Debrief session
A 1-hour session where we walk you through the findings, answer your questions and help you prioritise next steps.
Remote or in-person. Recorded on request.The Reality Check is a standalone service. It can also be the starting point for a broader program, but that's your call, not ours.
Who asks for it.
Brands already running Gen Z campaigns but not sure they're working.
Brands about to invest in a Gen Z strategy who want to start from an honest baseline.
Marketing teams who need clear internal evidence to push for a different approach.
Anyone who has said 'we're trying things but nothing is landing', and meant it.
How it works.
01
You brief us
Tell us your brand, your current Gen Z activity and what you're trying to understand. A 30-minute call or a written brief, whatever works for you.
02
We audit
We do the work. Across all six areas, across your key markets. No need for you to provide access to accounts or internal data, we work from what's publicly visible and what you share.
03
You get the truth
Written report delivered within 10 working days. Debrief session scheduled at your convenience. You leave with a clear picture and a prioritised action plan.
Ready for an
honest look?
Tell us your brand and what you want to understand. We'll come back within 48 hours with a proposal for the audit.
We reply within 48 hours.
Request a Reality Check →