Show up where they are.
Make it worth remembering.
On campus, at festivals, in the street, wherever your audience actually is.
A scroll can be skipped.
A moment can't.
Gen Z doesn't respond to impressions. They respond to presence. To something they can touch, taste, try on, walk through, talk about. If your brand isn't showing up where they are, physically, visibly, memorably, you're leaving the most important audience in the room to someone else.
We design brand activations that fit the context they happen in. Campus stands that feel like they belong on campus. Festival setups that match the energy of the event. Pop-ups that people actually walk into, not past. Every detail is built around the audience, the venue, and the objective. Not pulled from a playbook.
And we own the whole thing end to end. Strategy, concept, production, logistics, staffing, day-of execution, content capture, and post-event reporting. One team, one point of contact, full accountability from brief to debrief.
What we build
Six activation formats
How it works
From brief to debrief
01
Brief & strategy
We define the objective, audience, format and success metrics together. You brief, we challenge and refine.
01
Brief & strategy
We define the objective, audience, format and success metrics together. You brief, we challenge and refine.
02
Concept & venue
Creative concept, venue sourcing, partnership agreements and permits. Everything locked before production starts.
02
Concept & venue
Creative concept, venue sourcing, partnership agreements and permits. Everything locked before production starts.
03
Production & logistics
Build-out, materials, staffing, stock management, routing and scheduling. All coordinated by a single project lead.
03
Production & logistics
Build-out, materials, staffing, stock management, routing and scheduling. All coordinated by a single project lead.
04
Day-of execution
Setup, brand ambassadors, real-time coordination, content capture and live reporting. You get updates, not problems.
04
Day-of execution
Setup, brand ambassadors, real-time coordination, content capture and live reporting. You get updates, not problems.
05
Report & debrief
Footfall, samples, photos, social metrics, ambassador feedback and strategic recommendations for next time.
05
Report & debrief
Footfall, samples, photos, social metrics, ambassador feedback and strategic recommendations for next time.
→
Repeat & scale
→
Repeat & scale
Each activation informs the next. Multi-city rollouts compound the learning.
Why brands activate
What brands activate for
01
Brand awareness
Put your brand in front of Gen Z audiences in a context they actually engage with. Physical presence builds memory, recognition and affinity faster than digital alone.
02
Product sampling & trial
Get your product into the right hands with a targeted, staffed distribution campaign. Designed to drive trial, capture feedback, and convert curiosity into preference.
03
Product launch
Make a launch feel like a moment, not a media buy. We build the physical event around your product story, from reveal mechanics to live social amplification.
04
Drive-to-store / drive-to-app
Use physical activations to push traffic to retail or digital. QR codes, exclusive offers, in-app unlocks, whatever mechanic fits the funnel, we build and staff it.
Formats & add-ons
Formats
Add-ons
Poster and signage campaigns across university campuses
Real-time social content capture and posting during the event
Source, vet and onboard on-site brand ambassadors
QR-driven digital follow-up, discount codes or app unlock
0
Coverage
0
Activation types
0
End to end
0
Response time
France
Paris, Lyon, Marseille, Bordeaux, Toulouse, Lille, Nantes, Strasbourg, Montpellier
Germany
Berlin, Munich, Hamburg, Cologne, Frankfurt
Italy
Milan, Rome, Turin, Bologna
Belgium
Brussels, Antwerp, Ghent, Louvain-la-Neuve
Netherlands
Amsterdam, Rotterdam, Utrecht, Eindhoven
Brands we've activated with
FAQ
Common questions
Have an activation in mind?
Tell us the format, the market and the objective. We'll tell you what we can do. We reply within 48 hours.
Talk about my activation →