Built from inside Gen Z culture.
Why we exist
What works today is peer-driven. Content that comes from inside communities, not broadcast at them. Brands that feel present in culture. Not imposed on top of it.
That's the reality ad'mission was built for. We live at the intersection of campus culture, social platforms and the creator economy, translating student behaviour into strategies brands can run, measure and scale.
We don't pitch. We prove.
Building the infrastructure brands need to reach Gen Z at real scale.
Creators & ambassadors
Countries active
Campaigns delivered
Views generated
What we do.
Three ways to connect your brand with Gen Z, from peer-to-peer networks to creator campaigns to live experiences.
01
Brand Ambassador Programs
A trained network of students who represent your brand on campus, peer-to-peer, in-person and on social. Built for sustained presence, not one-off moments.
Learn more →02
Brand Activations
IRL experiences designed for Gen Z culture, campus events, pop-ups, sampling and experiential moments that create genuine brand memory and UGC at scale.
Learn more →03
Social Media Marketing
Creator campaigns on TikTok, Instagram and YouTube. Micro to mid-tier. UGC to paid partnerships. Sourcing, brief, production and reporting, fully managed.
Learn more →Where we are
5 markets. One team.
We don't apply a French playbook everywhere. Every market has its own student culture, platforms and codes. Local teams on the ground. Not remote coordination from Paris.
Work with us.
You're a brand
Tell us about your project and we'll tell you exactly how we can help reach Gen Z.
You're a student
Join our ambassador network and represent brands you actually care about on your campus.
Brands that get it