The most credible voice for your brand is already on campus.
We find them. We brief them. We activate them.
Word-of-mouth at scale.
A student who genuinely uses your product and talks about it on campus is worth more than a paid post from someone with 200k followers.
That's the bet we've made since day one. Real students, embedded in real communities, activated with clear objectives, managed week by week, and measured against results you actually care about.
Programs run for a minimum of 3 months. Most run for a full academic year.
Everything we handle.
From the first brief to the final report, we own the full program so your team doesn't have to.
Why brands run SBA programs
Get your brand on every campus in Europe.
→Consistent presence inside universities, grandes écoles and student social circles across an entire academic year. Your brand exists where students spend their time.
Launch a product through 30 student voices at once.
→Ambassadors are briefed ahead of launch and activated simultaneously across multiple campuses and cities, getting a new product into student hands, conversations and content from day one.
Turn campus presence into downloads, sign-ups and foot traffic.
→Ambassadors convert campus presence into action, foot traffic, app downloads, sign-ups. We build the mechanic (referral codes, tracked links) into the program from the start.
Build a content library without a single production shoot.
→A network of 20–30 students posting authentically about your brand over several months generates a library of real content. No production costs. No art direction that looks like an ad.
Brands that get it
Common questions
It depends on your objectives and budget. For most programs, 2 to 5 ambassadors per campus gives you effective ground presence without spreading management too thin. We advise on the right ratio at brief stage. Before anything is committed.
Through our network of campus partners, student associations and BDEs across every market we operate in. We don't post job ads, we use existing relationships to find candidates who already fit your brand world. Each one is interviewed and selected against a profile we build with you.
Three months. Below that, you don't get enough runway to build real presence or generate meaningful data. Most programs run for a full academic year, September to June, because consistency is what makes word-of-mouth compound.
France, Belgium, Netherlands, Italy and Germany. Multi-market programs are coordinated centrally from Paris · one brief, one point of contact, one consolidated report.
An influencer publishes a post. An ambassador lives your brand for months, on campus, in their social circle, at events, in conversation. The reach is smaller per person, but the trust is real and it compounds over time.
Monthly reports covering reach, content volume, event attendance, product distribution and qualitative feedback. We agree on KPIs before the program starts so we're measuring what actually matters to you. Not vanity metrics.
Yes. Programs are built around the campuses and cities that match your audience. We have existing networks in all major university cities across our five markets.
We manage that. Ambassadors are our responsibility, we monitor activity week by week and replace underperformers when needed. You don't have to chase anyone.
Got a project in mind?
Tell us your objective, your market and your timeline. We'll come back with something concrete within 48 hours.
Describe my project